Updated at: 11-08-2022 - By: cnbusinessnews

To get started with a wedding venue, follow these three steps. Once we’ve covered the basics of planning, we’ll reveal some insider tips on how to get started in the sector.

We’ll also discuss the costs of establishing a wedding site. To learn more about weddings, feel free to peruse our wedding blogs from this point forward.

Learn how to make a wedding arch out of fabric, for example. Preparing the venue or organizing a wedding event benefits greatly from guides like this.

Starting a Wedding Venue? 6 Questions You Need to Ask Yourself First

1. What’s your why?

Before starting any business, you should ask yourself, “What is my why?”

To put it another way, why do you wish to go on this journey in the first place?

Is it because you already have a distinct advantage in the market? A construction or landscaping company is what I’m looking for. Exists a void in your market for a particular style of wedding venue that you’re aware of?

How to Start a Wedding Venue in 6 Easy Steps - NerdWallet

Despite the fact that this business appears to be a pleasant and simple moneymaker from the outside, any venue owner in the sector will tell you otherwise.

It takes a lot of time, work, and money to build a wedding venue, and that’s just the beginning. So, before you embark on any major undertaking, pause for a moment to consider why you desire to do so. “I think it’s going to be enjoyable” may not be the best reason for doing something.

Like any other business, the ownership of a wedding or event venue comes with its share of risks and cons.

As a result, you’ll likely have to deal with long work hours, tight deadlines, and the stress of a once in a lifetime occasion. High-pressure situations necessitate the capacity to consistently deliver memorable experiences that delight and inspire.

When your facility is up and operating, you’ll be able to start making money. If you have short-term goals, or if you’re trying to get your business up and running and then go on to something else, this is not the business for you. A long-term commitment will be required if you want to get an event facility off to a successful start.

Regardless of what your motivation is, be sure you have a clear understanding of it before you get started. It is a huge error to enter the wedding venue business without doing comprehensive planning, financial modeling, and market research first. Finding out why you want to start a business can mean the difference between a successful venture and a failure.

2. Are you building for you or market demand?

A excellent next step is to ask yourself, “Do I fully comprehend the market in which I will be operating?”

Not at all. This does not imply that you’ve flipped through a few industry reports or skimmed a few pages of industry data for your state. When I say something is done completely, I mean it completely. As a result of your expertise, you’ll be able to spot emerging trends and unmet market needs. To legitimize their business, they’ll examine the local climate for any unmet demands.

Remember why you chose that answer in the first place? At this point, the only thing that matters is whether you’re doing this for yourself or someone else.

As long as you have a lot of money to spare, it’s fine that you are. If you want to establish a venue that is enormously popular, you need to focus on what the market wants.

The fallacy is that you create demand for your venue by putting it out there. Successful venue owners instead capitalize on a market need that has yet to be fulfilled.

Is it more difficult to get a venue up and running as a result of this? Yes, if there is enough demand in the market. That’s why it’s so critical to know your market and the local climate.

3. Is your location prime?

Choosing a place for a meeting or event can be a daunting task.

The cost of starting a business will be determined entirely by the place you choose. Before making a decision on a location, question your thoughts about whether it’s the most cost-effective option for the long term.

To design a wedding venue, there are two options: you can use a property you currently own or you can purchase a location for the event. As the market continues to saturate, your rental fee will decrease if you already own a location.

A less desirable area is what I’m referring to. Assume you’re planning a wedding and you have to choose between two locations. It takes 30 minutes to travel out of town on back roads to get to the first one. The second is a lot closer to town, and it’s right next to a beautiful hotel, which is a huge plus. You get to make the decision.

When it comes to accessibility, the closer you are to major cities, the more difficult it will be to get to your event location (often due to changes in permits and zoning.) It quickly adds up! The key to locating the ideal site is to strike a balance between price and convenience.

Keep in mind that your clients are going to be searching for the best deal. Exactly what will persuade them to select yours?

4. Can you really handle drunks, working late night weekends, high pressure days, and wearing all the hats?

As the proprietor of a wedding venue, you are privy to a number of memorable moments. You’re going to enjoy the people who are going to book your venue! You’ll have days where you’ll feel like you’ve fulfilled someone else’s dreams. I can’t wait for those days.

However, the reality is that those days are not for everyone.

After the initial starting of a wedding venue, many people believe they will no longer be involved in the day-to-day operations of the business. However, don’t expect to be running your business out of your house anytime soon. There are very few businesses in my industry that can achieve the degree of success that I’ve achieved (I work approximately 15 hours a week and host about 100 weddings a year, but it’s not a given that you can do so).

There are many roles you must play as the proprietor of an event facility. It’s one of them to be in charge.

However, a lot of first-time venue owners fail to comprehend that they would be responsible for everything from cleaning bathrooms to flipping venues to making up appointments and showing guests around.

You’ll do whatever it takes to make your venue a success in the beginning (and for a long after that, too). You don’t consider any task to be too minor or unimportant.

It’s critical that you take some time to reflect on your strengths and weaknesses as well as the full scope of your obligations in this company. In order to be a better person, you must be honest with yourself.

Another thing to keep in mind is that you’ll probably be working a lot of weekends until the early hours of the morning.

As a result, when your coworkers who work traditional 9-to-5 schedules take a break, you may expect to be busiest. When it comes to your social circle, this is a life-altering task that might be difficult for some.

Keep in mind that what we do is a risky business. In order to succeed in this industry, you must perform at your peak at all times. There are no second chances when it comes to a person’s wedding, the most important day of their lives.

No pressure, right? Every event you schedule MUST be the finest event you’ve ever held.

5. Do you have access to capital to fund the build the wedding venue and build the business?

Let me tell you something: operating a wedding venue is going to cost you more than you anticipated.

Everyone goes above their budget. Overspending is a given in this field. There are numerous zeros involved here. Is it possible for you to get the money you need and more?

Your venue has been completed, and you’re ready to start taking bookings. After all, you thought you had all of your I’s and T’s crossed, you discover that you must install a new fire suppression system across the property in order to meet code. (This is an all-too-common occurrence, with a potential financial impact of $100K or more).

It’s not fun, as I can attest from experience.

Prepare and plan for the unexpected, whether it’s some unanticipated damage that needs to be fixed or something else totally that hasn’t been previously discovered by you in your research.

The one thing you can count on is that you won’t be able to prepare for everything, so be sure to leave yourself plenty of wiggle room and set aside money for after the project is completed.

New wedding venue owners sometimes make the mistake of spending all of their money on developing a facility and not leaving any for marketing, which is a huge mistake in terms of planning for everything.

Can you image having constructed this gorgeous, expensive venue and not being able to book any events because you don’t have the money to market it? ” Do yourself a favor and avoid that terrifying and all-too-common situation.

How to Start a Wedding Venue Business | Cvent Blog

6. Are you intimately aware of the code, regulations, and permits that will be required?

Here’s a question you should think about right away.

It is just as important to be aware of all local codes, regulations, and standards as it is to be aware of the market demand and local climate in your area.

The most aggravating part of this is that local laws and regulations can differ greatly from district to district. For example, what one fire district deems appropriate in one location may not be the same in the district directly adjacent. And it’s going to have a significant impact on your wallet as a result.

Do yourself a favor and spend some time learning about the regulations in your city or county regarding the ownership and operation of a venue before making any final decisions. Even if anything goes wrong, you’ll have a better chance of defending yourself if you’ve done everything you can to prepare for it.

That’s why it’s so crucial to be your own best advocate: no one else will.

In the wake of the venue industry’s rapid growth, several counties are still lagging behind the curve. Make the most of your time and resources because this is your livelihood at stake. A bride’s wedding is at stake, and that is more essential than everything else.

You’ll save yourself a lot of headaches in the long run if you take the time to familiarize yourself with all applicable codes, regulations, and permits. And don’t even think about booking a wedding until you’ve got everything in place.

How To Open A Wedding Venue

Planning and research

Before launching a wedding venue, it is essential to evaluate the competition in your area. You’ll be able to figure out what kinds of venues aren’t currently available in your area.

Learning about your competition can also help you see what tactics worked for them and where you might be able to improve on them. You may have a unique selling point over other locations, but you’ll also know if any of your competitors tried anything that didn’t work out.

Having a general notion of what kind of location you’ll need helps you arrange your finances. You should think about whether or not you want to develop a venue, take over an existing one that is already in existence or need funding, a loan, or investors, and other variables that would help with the venue but would not place you in a highly unsafe scenario.

Choosing a location

Choosing the right location is essential once you’ve decided on a venue and budget. A new site may be required if you don’t currently have one, or if you only need to perform minor repairs and changes.

Visualize the ideal location for the intended venue, but don’t forget to be strategic in your search. Keep in mind that your budget is still an important consideration, especially if you have to adhere to certain local laws and regulations.

In addition, you might upgrade your wedding site gradually. As your venue’s revenue grows, you can invest more money on the areas that are most important, such as parking and catering.

Be involved in the industry

Now that you have a location and a strategy in place, you need to establish a solid online presence. After that, you can put together a group of wedding suppliers who can help you build a good name.

Wedding vendors are particularly important to venues because they are the ones that the hosts consult for services like music, catering, and even products for the wedding like favors and invitations. They can. The more wedding vendors you have, the easier it will be for you to get noticed in the business.

Next, hold an open house to attract additional customers and interest in your business. The first couple to book may be eligible for a discount, or you may want to consider hiring an event marketing expert to help you get the word out about the venue.

How Do I Turn My Land Into A Wedding Venue?

  1. In order to avoid future misunderstandings and to better prepare your neighbors for when your land becomes a wedding venue, you should inform any nearby neighbors who may be interested in learning about your plans.
  2. To find out what papers and permits are required in your area to convert property into a wedding venue, do some research.
  3. Consider acquiring a land survey as part of the paperwork needed for your applications.
  4. In order to be well-prepared, you should hire a lawyer who is experienced with the zoning process.
  5. Construct a better wedding location by improving the land and structures on it.
  6. If there are any safety issues with the property, take care of them.
  7. Find out what rules and permits are required for your event and make sure you follow them.
  8. Enhance the location so that guests would be able to get there easily.
  9. Put your property’s rules and regulations into writing with an event contract.
  10. Make sure to plan the activities in such a way that there are no conflicts in scheduling.
  11. Consult a well-respected party planner.

How Much Does A Wedding Venue Cost?

There is a wide range of prices for an ordinary wedding venue, ranging from $2,500 up to $3,500. It’s a good idea to take into account the venue’s catering options, as well as any additional packages you might wish to purchase.

If you’re looking for a high-end venue, expect to pay between $6,000 and $10,000. Both the wedding ceremony and reception are included in this package, although it is possible that a separate wedding planner will be required to handle the logistics of the location.

In addition to the venue’s price, you should inquire about other costs. Some of these expenses can be associated with renting a vehicle, paying for parking, purchasing insurance, or ordering food.

How Much Do Wedding Venue Owners Make

But remember that running a business like this comes with its own costs; a wedding venue can make up to 50 percent profit. Permits and licenses, insurance, personnel, and marketing are common expenses.

It is possible that you borrowed money to start the venue. Opening a wedding venue might be hazardous, but it can also be beneficial if you have a solid business strategy in place.

12 Things to Consider Before Choosing a Wedding Venue

Everything in This Slideshow

Every wedding-related decision is important, but there are a few that have a greater impact than others on your big day. The most significant? I’ll be there. Choosing the right location for your wedding reception is critical since it has the power to set the tone for the entire event. Nothing to fear, right? There doesn’t have to be, say some of the industry’s most respected wedding planners—especially if you follow their advice.

We teamed up with some of the country’s finest wedding planners to compile a list of the most important criteria to consider when choosing a wedding location to aid you in your planning efforts. Start your search early, at least a year ahead of time, and choose a site that fits your wedding style (are you having a traditional, boho, or rustic event?) These criteria will determine whether or not any prospective locations are a good fit. In addition to assisting you with the formulation of tour-related questions, they should serve as a final check before you sign any contracts. All that matters is that the venue you select meets all of your needs.

It must also be within your financial means. You’ll notice that many of these features are geared toward helping you save money, even if it isn’t the primary focus. This necessitates consideration of the venue’s overall capacity (are you wasting money on space that you don’t need?) as well as its many package options. Here are the answers to your remaining wedding venue-related queries.


Choosing a location is one of the first steps in wedding planning, so start looking for a location as early as possible. But in the end, it’s all about what you like. When it comes to choosing a venue, “the earlier the better,” Wendy Kay, of Birds of a Feather Events, tells Brides. You’ll have a better chance of securing your preferred venue and vendors if you begin planning at least 12-18 months in advance.

Date Flexibility

When it comes to chronology, what should come first? Choosing a date or a location for the wedding? If being married at a specific time of year is more essential to you than securing your dream venue, then you should go for it. If your timing is more important, Lynn Easton of Easton Activities recommends bringing two date ranges into the search for a venue: one that works (maybe during a favorite season!) and one that doesn’t (possibly around holidays or other clashing family events you’d like to avoid). According to Kate Ryan and Chelsea Dillon of Gold Leaf Events, the majority of couples begin their search for a wedding venue by looking for a place to get married. When you have a venue, “the date will follow based on availability,” they say. “We’ve noticed clients severely restrict their venue alternatives if a date is specified beforehand.”

Number of Venues

Some couples look for a ceremony location and a reception location separately. It’s easier on your budget and your guests if you stick with just one, but some couples, like those being married in a church, insist on having two. Tara Guérard of Tara Guérard Soirée agrees. Jessica Sloane, a wedding planner and event designer, has some advice for those in the latter category. In order to organize your event’s start times and build a day-of timetable for your vendors, you need to know how long it takes to get from one location to the next, she says. “Consider where you want to shoot shots as well.”

A Jubilant & Colorful Three Day Wedding In Punjab, India - Bridal Musings


If you’re planning a non-destination wedding, you’ll want to keep an eye on the accessibility of your venue. Is it within easy reach or is it a significant distance away? Inexperienced visitors from out of town may not be able to follow simple instructions. Jacin Fitzgerald, a luxury wedding planner, emphasizes the significance of making the transition from point A to point B as seamless as possible if you have two venues. When it comes to cocktails, you don’t want to lose any of your customers.


Calder Clark, an event planner, says that finding a venue that “meshes with your idea” is a top consideration. In the end, the design of your wedding venue is entirely up to you and your individuality as a bride. According to Sloane, traditional brides generally prefer indoor settings like hotels, ballrooms, and country clubs for their nuptials. Are you planning a rustic-themed event? Easton suggests visiting a winery with sweeping vistas or a garden in full bloom. According to Kay, bohemian brides are the most inclined to build their own location. “String lights define the location that they chose, which is usually a big open area.”


In order to have a successful event, you need to be aware of the venue’s capacity constraints. Clark points out that the opposite is also an issue. “The biggest error we see clients almost make is actually choosing a large space for their guest count, meaning they’ll have to spend a fortune to make it seem full and cozy,” says the planner. ” Remember that “the same guests should be invited to both the ceremony and reception,” says Guérard, if you’re booking both a ceremony and reception location.


According to Sloane, the average couple devotes between 10 and 15 percent of their wedding money to their venue. “However, if the venue contains anything, it may be up to 20% or more.”


To that end, let’s talk about venue packages! For couples on a budget, this is the greatest option because you’ll be able to find lower-cost outside vendors to fill in the gaps, because some venues don’t provide full service (think catering, bar, and personnel). You should anticipate to pay roughly 40% to 50% of your budget if your venue package includes all the trimmings. “Food and beverage minimums, site fees, and other chargeable components could play a significant influence in your venue decision process,” Ryan and Dillon write in their blog post.


The goal of this venue-related element is to provide an enjoyable visit for the guests. There are several things you can do to make sure your guests don’t have a difficult time getting to and from your event, like making sure there is plenty parking and checking with surrounding hotels to make sure there are no vacancies (which, according to Easton, is a must!).


A thorough venue contract will clearly state when the party has to end—this detail doesn’t necessarily refer to that. More than anything, it’s about when the celebration has to end. Ryan and Dillon stress the importance of knowing local noise ordinances before signing on the dotted line. “Some places impose restrictions on certain elements dependent on whether or not you may dance the night away to loud music.”

Back-Up Plan

Is there a backup plan in place in the event of an emergency? As long as you’re being married in an area that’s susceptible to natural catastrophes such as hurricanes or wildfires, you’ll want to make sure the venue has an adequate cancellation policy in place before the big day. Additionally, you’ll want to verify the venue’s ability to implement a rain strategy.

Your Gut

Almost all of our experts agree that finding a location is a matter of trusting your instincts. “It’s all wrong if it keeps you up at night,” Clark concludes. You’re probably right if it shows up in your image of a perfect day and you’ve done your research.


Is this information useful? We just went over the first three steps of setting up a wedding location.

Planning the finances and location of the wedding venue is critical to making it a successful business. You should also become familiar with the process of converting your land into a wedding venue by zoning it.