Issue 26 Article, Seizing The Opportunity

Region Salanoa-Moelasi
An eye for opportunity has seen a business partnership between two Samoan friends sprout into a successful company servicing New Zealand’s growing events industry, writes REGION SALANOA-MOELASI.


When you see an opportunity, seize it with both hands. That’s exactly what Patrick Schuster and business partner Va Leaupepe did when they returned to New Zealand from the United Kingdom.

Their lengthy stay in the UK had gained them valuable experience in the event industry. With the growing number of events being staged in New Zealand, they saw a gap in the market just waiting to be filled.

“We both wanted to come home because we saw a hole in the events industry which we were confident we could fill. We had been lucky enough to gain some invaluable event experience in the UK and felt ready to transpose this to the Kiwi market,” Patrick says.

New Zealand’s social events calendar is a permanent fixture in the households of most, if not all Kiwis. We are a country that’s spoilt for choice from Pasifika in Auckland, Parachute in Hamilton, the NZ Fringe festival in Wellington to the ASB Classical Sparks in Christchurch.

Full of ambition and wanting to work for themselves, Patrick and Va decided to look into business ownership. “We saw the tents up in the UK and realised their potential so we were keen to head over to South Africa to meet with Freeform tents and discuss how we could bring their product home and be our own boss,” he adds. Why not? They both have experience working in the events industry in the UK, both came home with a bit of money tucked away and confidence in their product. A product that is unique to the New Zealand market - Freeform tents. A versatile material, that allows the experienced rigger to create a lasting impression for any function.

As Patrick talks about some of the fundamental steps they took leading up to starting their business, it is clear they have been proactive in their pursuit. “We talked to friends, professionals and banks. The internet was a good source of information,
as were business booklets, and brochures. There’s a lot of information available, you just have to look for it,” says Patrick.

Research is an essential part of business start-up, as is putting together a solid business plan. Something that Raymond Tuala, Training Manager of the imPAC workshops emphasises in the five week course.

“One important thing I learnt from the imPAC workshop is that you need to put together a business plan and stick to it,” Patrick explains.

With the right information in tow, it was inevitable that SCHUPEPE Ltd would grow veins and to be the driving force for Patrick and Va’s plan be their own boss.

SCHUPEPE Ltd has got off to a good start securing bookings for weddings, and corporate functions. More notably the Matakana Food and Wine Festival (which is a calendar event for NZ wine lovers) and Soundsplash Festival in Raglan (a three day
festival in its eighth year that supports homegrown artists). A lot of hard work has gone into marketing their business.

Needless to say, they have not stopped idle of existing bookings. A friend of Va’s who organised the Waitangi Day festival at Auckland’s Okahu Bay mentioned that there would be key people in the Auckland event scene at the festival. Recognising the potential for future opportunities, SCHUPEPE Ltd was there to promote their business. “It was a great networking day. We managed to put ourselves and our product in front of influential people within the Auckland events team.” Three of which are key organisers in Auckland’s Lantern festival, Pasifika festival and the Diwali festival of lights.

“You’ve got to have confidence in your product and your ability and be passionate about working for yourself because it’s your livelihood. When you’re passionate about it, it’s not such a hard sell. We worked with these tents in the UK and saw their potential so were keen to bring that potential to the New Zealand market. We are now pleased to say that we are the official Freeform agents for New Zealand,” adds Patrick.

Without a doubt, this duo has got their finger firmly on the pulse of events around the country.

“It has been a long process getting started. We are prepared to put in the hard work as we feel confident about our success. We know that in our first year, we are going to face some financial constraints but we are prepared for this and determined to succeed,” he says. “The imPAC workshop that covered Inland Revenue emphasized the importance of being aware of what your business taxes are so a percentage of any sales we make goes into a separate account.”

Armed with a cocktail of knowledge, passion and determination, if there is any form of qualification needed for business start up, SCHUPEPE Ltd have graduated with it. Keep an eye out for the SCHUPEPE mark, one that has the potential to be a pioneering presence at calendar events up and down the country.

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