Workshop helping Tongan businesses interested in NZ market

Pacific Islands Trade & Invest (PT&I) is helping Tongan exporters learn more about entering the New Zealand market through a Path to Market workshop in Nuku’alofa, Tonga.


Path to Market is an export capability programme by PT&I which combines a range of export facilitation services and expertise helping export ready and export capable businesses enter the New Zealand market.


The programme is an extended business model that covers a series of methodical steps that are delivered in partnership by PT&I and an Economic Development Agency in each country.


The Path to Market Workshop will be delivered by PT&I in partnership with the Ministry of Commerce, Consumer, Trade, Innovation and Labour (MCCTIL) at the MCCTIL Conference Room in Nuku’alofa.


The one-day export capability workshop builds on the success of the Path to Market Workshops held in Fiji, Papua New Guinea, Federated States of Micronesia, Republic of Marshall Islands and in Samoa last week. More than 200 participants from all these countries have benefited from the workshops since they were initiated in 2015.


“This workshop targets new and existing exporters, providing them with further insights and overviews of getting products to market,” says Joe Fuavao, PT&I Trade Development Manager.


“The content of the workshop is focused on understanding the New Zealand market, identifying the market channels for the product and their requirements.


“Building on the learnings of this workshop, a small group will be invited to participate in the Tonga Trade Mission to New Zealand in the first quarter of 2017.


“It is important that these companies have the capacity and consistency to export,” Mr Fuavao added.


New Zealand based consultant David Powell assisted in the delivery of the workshop. With more than 20 years of direct experience in international business and export industry strategy, he specialises in exporting, business growth, innovation, future thinking and economic development.


The Path to Market Programme begins with workshops, which are essentially a practical assessment of export capability vis-à-vis requirements of the New Zealand market.


In a six step process, the workshops are followed up with building a strong strategic link to the local economic development partner; organising a sales mission to New Zealand; applying learnings from the sales mission; introducing exporters to prospective buyers and distributors in New Zealand; and feedback analyses, quantification of deals and follow up to B2B meetings.