Pasifika Path to Market showcasing authentic Pacific products

Twenty-eight companies from across the Pacific will showcase everything from kava to ukuleles and taro cookies to the exotic Bilum of Papua New Guinea at Pasifika Festival 2017.


These companies form the largest ever delegation of small businesses under the Pacific Islands Trade & Invest (PT&I) Pasifika Path to Market programme to attend Auckland’s annual Pasifika Festival which will be held on March 25 and 26.


The country representatives come from far and wide across the Pacific, from the Republic of Marshall Islands (RMI) and Palau, Papua New Guinea, Solomon Islands and Vanuatu and Fiji, Samoa and Tonga.


PT&I Trade Commissioner Michael Greenslade welcomed the presence of the small Pacific islands businesses to Pasifika Festival 2017 under the PT&I Path to Market programme.


“We are delighted to have our biggest ever delegation from the Pacific for the Pasifika component of Pacific Path to Market.


“We wish all of the companies attending Pasifika to take as much from this experience as you possibly can and be assured Pacific Trade & Invest will there to support you both at Pasifika and in the future in terms of getting export deals to the New Zealand market,” Mr Greenslade said.


The trade mission to Pasifika Festival is the third step in a six-step export capability programme where there are three key components –


  1. Participation at the Pasifika Festival
  2. Gap Analysis Workshop
  3. Business to Business meetings.


The delegation is part of a structured approach to entering and understanding the New Zealand market.


A big part of the success of the programme is working with the local economic development agencies in-country to identify potential companies who are ready to move into the next phase says Mr Greenslade.


The Pasifika Festival will be an opportunity to test their products to a wide cross section of the New Zealand public and visitors during a Pasifika festival environment.


The Gap Analysis Workshop builds on the learnings from the workshops carried out last year. Delegates will also get the chance to participate in Business to Business meetings where they will be introduced and meet potential buyers.


“The small businesses were selected based on their potential to appeal internationally to consumers,” says PT&I Trade Development Manager Joe Fuavao.


“The products are authentic Pacific Island products often sourced from village groups who have carried on traditional techniques but adding in contemporary touches with the types of materials and designs to appeal to a wider audience.”


In 2016, PT&I New Zealand hosted 10 Pacific Path to Market workshops in Fiji, Federated States of Micronesia, New Caledonia, Palau, Papua New Guinea, Samoa, Solomon Islands, Tonga and Republic of Marshall Islands and identified small businesses potentially ready to take the next step into exports.



More about PT&I

PT&I is a Trade Promotion Organisation (TPO) representing 16 Pacific island countries across the region. (Cook Islands, Fiji, FSM, Kiribati, Marshall Islands, Nauru, New Caledonia, Niue, Palau, Papua New Guinea, Samoa, Solomon Islands, Tahiti, Tonga, Tuvalu and Vanuatu.)